Posts tagged ‘tesco’

December 9, 2010

Brand Marketing: Supermarket Brands Success

Top supermarkets have seen an increase in the strengh of their own brands, and are capitalising on attracting new consumers. Brand marketing gurus have been consulted, as the supermarket giants go head to head in the battle of quirks and quality .
Succeses like Tescos’s Finest,  Marks and Spencer Dine in for Two range, Sainsburys Taste the Difference , Co-Operative’s Truly Irresistible to name a few, have had profits increase through categorising their brands to make them competitive for core groups of people.

Brand Marketing to Shoppers: Private Brands

Shopping

People define themselves by their purchases.  the stores know this so they rebrand their foods to appeal to shoppers and their purchases.

The private store brands () also help for value and price.